Research strategy is a methodology that helps the researcher to investigate the research issue. According to Saunders (2003), research strategy is a general plan that helps researcher in answering the research questions in a systematic way. An effective research strategy contains the clear objectives, research questions, data collection resources and various constraints that affects the research in different ways such as access limitations, time limitations, location and money limitations, ethical issue constraints etc. An effective research strategy helps the researcher to define that why researcher employing a particular research strategy to conduct the research study in an effective manner. Research strategy is also helpful for the researcher to use specific data collection methods to support the arguments (Saunders 2003).
Researcher also uses academic journal articles analysis in order to achieve research aims and objectives. It helps researcher to collect relevant information and data that is related to the research issues. Both of these research strategies are helpful for the researcher to collect the valid and reliable data and information to achieve research aims and objectives (Saunders 2003).
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