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Research methodology is a systematic process that help researcher to collect the information and data that is related to the research topic to resolve the research issues. This chapter of dissertation provides the in depth knowledge and understanding about the process to conduct the research study in an effective manner and to achieve research aims and objectives.

The purpose of this chapter in a dissertation is to explore theoretical structure of different actions, which are performed by the researcher to collect the data and information and to conduct the study in an effective manner. Research Methodology chapter also provides the link between research objectives and research question that helps researcher to achieve aims and objectives of the research in appropriate manner.

In order to accomplish research objectives in appropriate and efficient way, researcher includes different research philosophies, approaches, strategies and data collection methods. In this chapter, researcher also provides various reasons for not using other philosophies, approaches, strategies and data collection methods for effective research study. This chapter also includes the assessment of framework to evaluate the authenticity and applicability of methods used by the researcher to conduct the study.


Research methodology is defined as a systematic analysis or investigation into the research subject in order to discover rationale and experimental principles, facts, theories, applications & processes. According to Davies & Elder (2006), successful completion of the research highly depends on its research methodology.



Research philosophy is the approach to understand and write the knowledge that is gained by conducting the research. Three types of research philosophies are used in research paper. These are positivism, interpretive and critical (Mackenzie & Knipe, 2006). Each of these philosophies represents a model that is known as paradigm for research. According to Mackenzie & Knipe (2006), positivism is the oldest and most widely used philosophy in the research papers.

It is a scientific method that is based on rationale and empiric of the research (Burke, 2007). In the positivism paradigm, various concepts are used. These concepts are quantification, hypothesis and objective measures. In the positivism paradigm, researcher works with observable social reality, rationale and experiences to reach on end result of the research.

According to Burke (2007), interpretive paradigm is used to understand the World of human experiences. In interpretive paradigm, researcher recognizes the impact on research of their background and experience (Burke, 2007). Critical paradigm researcher uses concepts such as distribution of power in the society and political ideology (Mackenzie & Knipe, 2006). According to Mackenzie & Knipe (2006), Positivism paradigm is most commonly aligned with quantitative methods of data collection and analysis (Easterby-Smith, Thorpe & Lowe, 2002). On the other hand, interpretive paradigm and critical paradigm are aligned with mixture of both qualitative and quantitative methods that is known as mixed method (Burke, 2007).

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References
Burke, M.E. (2007), Making Choices: Research Paradigms and Information Management, Library Review, Vol. 56, No. 6, pp. 476-484.
Davies, A & Elder, C. (2006), “The handbook of applied linguistics, Great Britain: Wiley-Blackwell.
Mackenzie, N & Knipe, S. (2006), ‘Research dilemmas: Paradigms, methods and methodology’, [online], Issues in Educational Research, no.16, Available from: http://www.iier.org.au/iier16/mackenzie.html

Different research objectives, different types of research types.In order to perform the right research work the researcher should choose from the different types of analysis available and its helps him to pick the appropriate methodology to carry on its work in the right direction. There are different types of research methods to analyze and gather data for the final outcome result.


QUANTITATIVE Methods   QUALITATIVE MIXED METHODS
 “Predetermined   Emerging methods  Both predetermine
 Instrument based questions   Open ended questions  and emerging
 Performance data  Interview data  methods, Both
 Attitude data  Observation data  open and closed
 Observational data  document data  ended questions
 Statistical analysis and  audiovisual data  Multiple forms of
 Census data   Text and image analysis  data drawing or
 All possibilities
Statistical and
 Text analysis”



[Creswell (2003)]

According to Creswell (2003) there are basically three approaches to research methods they are qualitative, quantitative and mixed methods approach. These are the specific methods to collect data or to do the analysis.

Creswell, J.W. (2003), ‘Research design: qualitative, quantitative, and mixed method approaches’ 2nd Edition, Published by SAGE, pgs-246, pg-17

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In the words of Cohen, Manion and Morrison (2000), research paradigm can be defined as the broad framework, which comprises perception, beliefs and understanding of several theories and practices that are used to conduct a research. It can also be characterized as a precise procedure, which involves various steps through which a researcher creates a relationship between the research objectives and questions.

According to the definition given by Gliner and Morgan (2000) “paradigm is a way of thinking about and conducting a research. It is not strictly a methodology, but more of a philosophy that guides how the research is to be conducted (p.17)”. Research paradigm and philosophy comprises various factors such as individual’s mental model, his way of seeing thing, different perceptions, variety of beliefs towards reality, etc. This concept influences the beliefs and value of the researchers, so that he can provide valid arguments and terminology to give reliable results.

Easter-by-Smith et al, (2006) have discussed about three different components of research paradigm or three ways to think about research philosophy.

Table 1: Three Components of Research Paradigm (Source: Easter-by-Smith et al 2006)

Epistemology Common parameters and assumptions those are associated with the excellent way to investigate the nature of the real world.
Ontology Common assumptions that are created to understand the real nature of the society
Methodology Combination of different techniques that are used by the researcher to investigate different situations.